The Simply Good Foods Company Just Joined an Elite Club of Active Nutrition CPG Brand Portfolios

The Simply Good Foods Company (NASDAQ: SMPL) just became an official member of an elite club of active nutrition CPG brand portfolios. So, which club is that exactly? With the company just finishing up its 2021 fiscal year, The Simply Good Foods Company reached $1 billion combined in total net sales between its Atkins Nutritionals and Quest Nutrition brands. In Q4 of fiscal 2021, both brands had strong retail takeaway growth, with Quest Nutrition specifically had more than 50% greater growth than the segment growth rate. Quest Nutrition also has seen massive success in its Quest Nutrition Protein Chips. It has been the single biggest contributor to the growth in Quest Nutrition household penetration growth and the product has brought in a significant number of new buyers that were incremental to the brand. Even with YoY growth more than doubling, Quest Nutrition has had to throttle it because they couldn’t keep sufficient inventory levels. Moreover, I'll zoom out and talk about the entire supply chain situation for The Simply Good Foods Company and explain why I think its supply chain management has proven to be a competitive advantage in these difficult times. The Simply Good Food Company continues to be uniquely positioned with two large-scale channel-diversified U.S. brand leaders in the attractive nutritional snacking category that’s still underpenetrated. They will continue to seek good balance of innovation and variety across brands and forms. This will show up as the company deleverages from a bars and shakes focused product portfolio. The owner of Atkins Nutritionals and Quest Nutrition continues to do a great job at fulfilling the self-actualization goals of its customers without compromising great taste. Active Nutrition TV Commercials = https://youtu.be/N0JAdaCDP5E FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall