The Single Biggest Flaw Of Wellness Businesses (And How to Fix It)

The traditional wellness industry business model is broken.  No matter which modality you've trained in, once you step out into the world and set up shop, you'll soon have the realisation I did. There's something glaringly wrong with how you've been told to do business in this industry. It's likely your training never really covered any skills in business - you were probably vaguely told to start attracting clients and begin working with them one-to-one. That when you're fully booked with a long waitlist, you'll know that you've succeeded. But is that really true? I found myself in that coveted position early on in my career. But instead of being happy, I was exhausted. My every available hour was taken up by direct client work.  I couldn't even dream of scaling my business. How could I, when there was just one of me and time was limited? And then I figured out what the problem was.  I had bought into our industry's biggest myth - that there was only one way to do business in the wellness world.  In this episode of The Wellness Entrepreneur Podcast, I talk about exactly how I identified this flaw and what steps finally brought me to a solution that helped my business thrive while I took on fewer one-to-one clients than ever. Listen in as I talk about: - how to utilise my two-step process to scale any wellness offering  - using your zone of genius to dissect and extract a scalable solution - why scaling your business is a key component in your client's journey - how to create a self sustaining ecosystem - the massive advantage of a powerful hybrid model in your business As a side note - wellness entrepreneurs will often cite their unfamiliarity with technology as the reason they can't scale out of the one-to-one model.  This thought process just breaks my heart. Our expertise is in being human focused. There is no reason for us to be intimidated by a lack of knowledge in tech. We can always seek support.  Unfamiliar technology is just a temporary barrier. No one can know your business better than you. And once you've learned the systems of setting up a scalable business, nothing will be able to stop you reaching the heights you want to reach. Listen to the full episode, and then drop into my insta DMs. I want to know if you're ready to graduate out of the old model and help your business grow. Find the FULL SHOW NOTES here. __________________________________________ DOORS TO THE COLLECTIVE ARE OPEN NOW - https://www.kirstykianifard.com/collective _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: How to Set Goals You Won't Give Up On - https://podcasts.apple.com/in/podcast/how-to-set-goals-you-wont-give-up-on/id1455716065?i=1000557899700 A Client's Journey: From Finding You to Buying From You - https://podcasts.apple.com/in/podcast/a-clients-journey-from-finding-you-to-buying-from-you/id1455716065?i=1000554697545 __________________________ Say hi to Kirsty Kianifard on social: Clubhouse: https://www.joinclubhouse.com/@kirstykianifard Facebook: https://www.facebook.com/kirstykianifard/ YouTube: https://www.youtube.com/user/KirstyKianifard Instagram: http://instagram.com/kirstykianifard