The Six Disciplines of Agile Marketing | Business Agility Series

Jim Ewel is one of the earliest advocates for Agile Marketing and is one of the authors of the Agile Marketing Manifesto. His new book "The Six Disciplines of Agile Marketing" provides a framework for applying Agile principles and practices to marketing. Ewel encourages marketers to initially shift their focus away from a process like Scrum or Kanban, and instead begin their Agile journey by developing alignment with the rest of the organization. He walks us through the other five steps and discusses the importance of metrics that matter. Accenture | SolutionsIQ's Alalia Lundy hosts. Learn More: www.agilemarketingmanifesto.org https://businessagility.institute/learn/agile-marketing-metrics/