The Six Mindset Myths Quietly Killing Your Business episode artwork

EPISODE · Apr 25, 2026 · 18 MIN

The Six Mindset Myths Quietly Killing Your Business

from Business is Good with Chris Cooper

Get your free worksheet here: https://businessisgood.com/the-six-mindset-myths-quietly-killing-your-business/ After more than fifteen years of publishing daily and mentoring over 3,000 entrepreneurs, Chris Cooper has watched the game change completely. The old constraints — lack of information, lack of tools, lack of access to markets — are mostly gone. What's left is internal.In this episode of Business Is Good, Chris names the six specific beliefs he has watched, across thousands of entrepreneurs, quietly decide who grows and who stays stuck. These myths don't feel like limitations. They feel like wisdom — disguised as caution, humility, and responsibility. That's exactly what makes them so expensive.The six myths covered in this episode:"I need to learn more before I act.""If I raise my prices, I'll lose clients.""No one can do this as well as I can.""Wanting to make real money means something's wrong with me.""Growing my business means I'll never have a life.""I'll do it when things slow down."Each myth gets named, examined, and dismantled — with a real-world example showing what it costs and what changes when it breaks.This episode also introduces the Mindset Myth Buster — a free 15-minute worksheet that helps you identify which belief is running your business right now and commit to one specific action to break through it.The limiting factor in your business isn't the market, the economy, or your industry. It's the story you're telling yourself. This episode helps you change it.Free worksheet at businessisgood.com.Connect with Chris Cooper:Website - https://businessisgood.com/

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This episode is 18 minutes long.

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This episode was published on April 25, 2026.

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Get your free worksheet here: https://businessisgood.com/the-six-mindset-myths-quietly-killing-your-business/ After more than fifteen years of publishing daily and mentoring over 3,000 entrepreneurs, Chris Cooper has watched the game change...

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