The Sketch Effect (with William Warren)

They say a picture is worth a thousand words. You know what’s really worth a lot? Both. Science tells us that if we both see and hear a concept our retention and comprehension go through the roof. It was this fact that today’s guest, William Warren, unknowingly channeled when he sketched concepts out during meetings at his former company. His drawings were so great that he became known for them in the office, and ultimately left to start a company dedicated to them and the art of visual communication.