The ski industry squeeze

Episode 1538 of the Make Me Smart podcast, hosted by Marketplace, titled "The ski industry squeeze" was published on March 10, 2026 and runs 15 minutes.

March 10, 2026 ·15m · Make Me Smart

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Episode Description

As prices have risen over the past decade, snow sports have gotten farther and farther out of reach for many Americans. And this has big implications not just for the ski-inclined, but also for the workers and local businesses that rely on steady ski area traffic. On today’s show, Kimberly talks with University of Waterloo professor and sustainable tourism expert Daniel Scott about what’s driving up the cost of snow sports and how the effects of climate change are shaping the future of the industry.

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