The Skyrocketing Value of First-Party Data

from The Future of Commerce Podcast · host The Future of Commerce

Guests include:Ratul Shah, Head of Product Marketing | Customer Data Solutions at SAPJavier Flores, Global Industry Principal | Consumer Products at SAPSunny Neely, Global Solution Director | Consumer Products at SAPRitu Saluja, Global CX Advisor | CPG & Retail at SAP Links to Learn MoreBlog - Third Party Cookies Are Ending: What to do?Webcast - What's the Ideal Customer Data Strategy for your Brand?Explore SAP Customer Data CloudArticle of the Week - Benefits of Direct to Consumer e-Commerce

What this episode covers

For many CPG enterprises, going direct-to-consumer is an urgent priority. So, the key question becomes: How can they best create direct relationships with customers since retailers and advertisers have historically done so? This is Episode 2 of our new series: Customer Data - The Key to Consumer Packaged Goods Success in the Digital-First Economy

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The Skyrocketing Value of First-Party Data

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How long is this episode of The Future of Commerce Podcast?

This episode is 18 minutes long.

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This episode was published on May 3, 2021.

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