EPISODE · May 19, 2026 · 27 MIN
The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
from Shopify Masters · host Kevin Chon, Jin Chon, Adam Levinter
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For more on Coop Sleep Goods and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
What this episode covers
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.
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The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
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