The Small Business Advantage

In this episode, Laura Robson, founder of Back Pocket Office, shares insights on how small businesses can leverage technology and automation to streamline operations, enhance customer experience, and gain a competitive edge. Discover practical tips on choosing the right tools, integrating systems, and maintaining the human touch in a tech-driven world.Key Topics:The importance of systems in small businessHow to choose the right technology based on customer journeyThe role of automation in freeing up time for small businessesBalancing AI and human touch in customer serviceCost-effective tech solutions for small businessesUsing QR codes and event follow-ups to maximize networkingOvercoming fear of outsourcing and tech adoptionKeywordssmall business automation, tech tools, system integration, customer experience, AI in business, franchising technology, efficiency tipsAbout Stacey:Stacey is founder of Impact Franchising - The Agency and host of the Disruptive Franchise Awards and Podcast. She helps founders to franchise their business and grow. If you're thinking about franchising, book a call here.About Laura: Laura Robson is founder of Back Pocket Office. She helps business owners with technology and is a GoHighLevel specialist. You can connect with Laura here -------A Thank You To Our Sponsors:Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you!Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right.After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth.Everything we do is built around strategy and your authentic human voice.Check out more details hereSupport The PodcastDon't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!