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EPISODE · May 21, 2026 · 19 MIN

The Smarter Way to Fix a Marketing Campaign

from The Cambridge Marketing Podcast · host LightBlueMedia

What makes a marketing campaign actually fail? Most importantly, how do you fix it? In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing.  The idea is that campaigns are never finished, only improved. A practical conversation on testing, data, remarketing, landing pages, and fixing what’s actually not working.

What this episode covers

What makes a marketing campaign actually fail? Most importantly, how do you fix it? In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing.  The idea is that campaigns are never finished, only improved. A practical conversation on testing, data, remarketing, landing pages, and fixing what’s actually not working.

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The Smarter Way to Fix a Marketing Campaign

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Frequently Asked Questions

How long is this episode of The Cambridge Marketing Podcast?

This episode is 19 minutes long.

When was this The Cambridge Marketing Podcast episode published?

This episode was published on May 21, 2026.

What is this episode about?

What makes a marketing campaign actually fail? Most importantly, how do you fix it? In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing.  The idea is that campaigns are never finished,...

Can I download this The Cambridge Marketing Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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