The Smartest Marketing Move I Ever Made - Interview With Wing Lam

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Wing Lam, co-founder of Wahoo’s Fish Taco, joins Mike Ungaro to share the unlikely story of how three Chinese-American brothers built a Mexican-inspired restaurant—and became the face of a $100 million Merrill Lynch campaign.Before Wahoo’s became a household name, Wing was just trying to make rent. With no marketing budget he learned how to barter, hustle, and create content before “content” was even a thing. That same scrappy mindset helped him survive the pandemic and deepen his lifelong belief in doing business through genuine relationships.From celebrity golf tournaments to 2am meal drops at local hospitals, this is a masterclass in creative survival and community-first growth.