The Snapchat Show (Part 1)

Episode Summary: Part 1 of a 2-part Snapchat series — what it is, how to use it, and how to start building an audience there. Part 2 covers why and how Snapchat gets used specifically for this podcast. What You'll Learn What Snapchat is, how it works, and the Story feature that anchors it The full Snapchat creative toolkit: drawing, stickers, filters, geofilters, lenses 4 ways to add friends, including the etiquette around Snapcode screenshots A tiered camera and mic recommendation for vlogging Follow along on Snapchat: MikeMurphyBTS. Ask Mike Anything: A Good Vlogging Camera Question: Any recommendation for a good video or vlogging camera? Answer: 1) The Canon G7X Mark II — Casey Neistat's small camera of choice, around $700. 2) The Sony RX100 Mark IV. Microphones: Rode VideoMicro, Rode VideoMic Pro, Rode SmartLav+. Vloggers mentioned: Casey Neistat, Fun For Louis, Mr. Ben Brown. The Snapchat 101 Overview What is Snapchat? How is it used? How do you build an audience on it? Quick facts: a social media platform and image-messaging app, launched in 2011 by 3 Stanford students. The company is valued around $20 billion. Snapchat sees 7 billion video plays per day, versus Facebook's 8 billion — a genuinely big player in social media. Gary Vaynerchuk is a vocal fan. The logo's name is "Ghostface Chillah" — a Wu-Tang reference. 1. How Do You Use Snapchat? Available on iOS and Android. Every photo or video message sent is called a Snap, running 1-10 seconds long. Snaps disappear once viewed, though they can also be saved. The Story (Snapchat's foundation): Snaps get sent as private messages or added to a Story. Story content stays visible for 24 hours before disappearing. Viewers of a Story are visible (and vice versa) — treat the Story as a canvas, stay creative, and leave people wanting more. 2. The Creative Toolkit Drawing tools & text overlays. Draw in color or add scalable, colorable text. Stickers. Graphic icons and emoticons that can be scaled, rotated, and repositioned. Filters. Overlay effects — Instagram-style color grades, black & white, clock, speed, temperature overlays. Geofilters. Location-dependent custom graphics, submittable for free or purchasable as ads. Lenses. Face-recognition graphics and overlays for humor and fun. 3. How Do You Add Friends? Add by username — mine is MikeMurphyBTS ("behind the scenes"). Add from address book — the app searches phone contacts. Add by Snapcode — the yellow graphic with a white ghost (sometimes an animated GIF inside); take a picture of it to add. Note: screenshotting someone's Snapcode notifies them. Add nearby — add friends physically close by, at a coffee shop or event. Read the complete show notes and resources on mikemurphy.ai. Support the show Subscribe To Weekly Newsletter: AI Unplugged Connect With Me 🌐 Website 📧 Newsletter 🎥 YouTube 🐦 X 💼 LinkedIn Comments, Questions & Feedback: [email protected]