The Sneaky Reason Big Tech Uses Kickstarter

Why on earth would a company making half a billion dollars beg you for fifty thousand bucks on Kickstarter? It sounds crazy, but giant brands like Anker do this all the time. They don't actually need your cash. They are hunting for two things: free hype and risk-free testing. Kickstarter has over ten million active backers who have poured over three billion dollars into projects. By launching there, these giant corporations get massive, free advertising. Tech blogs write about them for absolutely zero dollars. Plus, they get to test weird, experimental ideas before spending a single dime on mass factory production. If the campaign flops, they just walk away. If it wins, they secure thousands of guaranteed pre-orders. It is brilliant, it is sneaky, and it completely flips the idea of crowdfunding on its head.