The Social Media Expert on How to Turn Followers Into Bookings

On this episode of Suite Success, host Katie Cline sits down with Emily Lethgo, founder of Match Point Socials and a seasoned social media strategist specializing in short-term rentals and hospitality. Emily pulls back the curtain on the ever-evolving world of social media marketing, revealing the biggest mistake hosts make to hold back bookings. From the power of authentic engagement to the secret sauce behind influencer partnerships, Emily shares how to build a powerhouse team that not only manages your social media but actually converts followers into loyal guests. She dives into why user-generated content often outperforms big influencers, how to vet the right influencers for your brand, and the importance of over-communicating with guests to set expectations and build trust. Emily also predicts the future of social media in hospitality — where storytelling, unpolished honesty, and direct bookings will reshape how hosts connect with travelers. Whether you’re managing one property or a portfolio, this episode is packed with actionable strategies to elevate your digital presence and drive real revenue. Highlights include: -The biggest social media mistake STR owners make — and how to fix it -Why genuine user-generated content beats flashy influencer campaigns -How to vet influencers and build effective partnerships without breaking the bank -Tips for creating authentic, story-driven content that builds trust and loyalty -Why social media is becoming the new frontline for direct bookings -How to leverage platforms like Instagram, TikTok, Facebook groups, and LinkedIn to reach your ideal guests Connect with Emily: Emily's Instagram – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Profitable Host's Website – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram Course for STR Hosts – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PHLANX's Website – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to this week's sponsors! FeedCheck Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FeedCheck.co/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book a demo! Flytographer Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠flytographer.com/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for $25 off your first shoot! Links: Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠