The Social Media Lie: What Small Businesses Get Wrong

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners · Solopreneurs · Nonprofit leaders · Community-focused brands tired of posting into the void WHAT THEY'LL GAIN: A clear framework for social media strategy, practical analytics literacy, and a free tool to audit your entire digital presence in one shot   Most small businesses aren't losing on social media because they're not posting enough. They're losing because they're posting without a strategy, chasing the wrong numbers, and building an audience that was never going to buy. Joey Keating is the founder of 74 Social Media & Marketing — and she comes at this differently than most. As a former RD chemist, she reads analytics like a scientist. She spots patterns others miss. And she has spent 15 years helping chambers of commerce, nonprofits, and small businesses turn online noise into real relationships and measurable growth. In this episode, Joey and Bernie break down what human-first social media actually looks like in practice. Key topics covered: Why vanity metrics lie — and which numbers actually tell you something How the algorithm works for you when your base audience is right What brand voice means when you scale from solo to a team of 50 How nonprofits and charities approach social media differently — and what regular businesses can learn from them The difference between building an audience and renting attention How to connect your social media activity back to real business results using Google Analytics Why AI voice cloning missed the mark — and what that tells you about authenticity Joey also shares her Digital Snapshot — a free multi-point audit that shows you how your business shows up across social media, basic SEO, your website, and Google Reviews. It's a full picture of where you're visible and where you're invisible. Connect with Joey Keating: Website: 74social.media LinkedIn: Joey Keating Instagram: @74social.media Facebook: 74 Social Media & Marketing Phone/Text: 1-914-365-7411 Email: [email protected] Browse all episodes   — PARTNERS ON THIS EPISODE — Canada Growth Network — A business community with a full CRM and automation suite built in. Real connections, real tools, $47 CAD/month. VidIQ — The tool Bernie uses to research YouTube titles, tags, and trends for every K4B episode. WebIndexer — A smart chatbot that turns your website into a 24/7 client-facing assistant. See it live on knack4business.com.   Next Steps Email: [email protected] Join Canada Growth Network — $1 CAD first month, $47 CAD/month. Real tools. Real people. Subscribe to the K4B blog Search K4B episodes Register as a K4B guest Visit Knack 4 Business Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.