The Socialisation Paradox: A Dichotomy of Consumer Comfort

How are consumers with different comfort levels approaching a return to pre-pandemic life? Certain consumers are eager, whilst others are hesitant, to resume their normal activities, creating The Socialisation Paradox. Euromonitor's Rob Eveson and Kalina Doykova join Amy Rollinson to discuss how this dichotomy impacts a range of industries, from travel, food service, alcoholic drinks and home. Want to know more about The Socialisation Paradox, or any of our other Top 10 Global Trends of 2022? Download the white paper or watch the webinar. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.