The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery

The most valuable consumer insights often emerge when we’re willing to challenge our own assumptions and those of others. In this episode of The Curiosity Current, hosts Stephanie and Victoria sit down with Sarah Montgomery, Director of Human Insights at The Coca-Cola Company, to explore how the Socratic method can help researchers question ingrained beliefs, push beyond confirmation bias, and uncover the deeper truths that move businesses forward.