The Soft Drinks Industry Responds to Pressure to Become Healthier

Public policy makers, influencers and consumers, have putting pressure on the soft drinks industry to take responsibility for their role in public health issues and produce healthier business models for the future. The focus has largely been for brands to change their recipes, however, the industry has responded with a magnitude of strategies, which not only allows them to manage, but also prosper in these challenging times.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.