The Solar Coaster: Collapse to Comeback ft. Rich Feola

Rich Feola CEO Solarexclusive.com x Solarcon 🎢 The entrepreneurial journey isn’t a straight line.  It’s a rollercoaster—full of sky-high climbs and gut-wrenching drops.On the latest episode of The LFG Show, we sat down with Rich Feola, CEO of Solar Exclusive, for one of the rawest, realest conversations we’ve ever had. 🔥Rich built a solar lead empire:  🚀 4,000+ solar companies served  🔥 7 million leads generated  💰 $3 billion in solar installs facilitatedBut even rocket ships hit turbulence...➡️ Clients went bankrupt and fraudulently charged back hundreds of thousands.  ➡️ A $50M acquisition deal collapsed at the signing table.  ➡️ Wildfires almost took his Malibu home.  ➡️ He realized his identity was tied way too tight to his business.💬 "When your whole world burns down, you find out what’s real.” — Rich FeolaThe comeback? Legendary. 💥  ✅ Built AI-powered ad tech  ✅ Slashed lead costs from $60 ➡️ $12-15  ✅ Rebuilt his business and his mindsetThis isn’t just a story about solar.  It’s a masterclass in resilience, reinvention, and faith over fear. 🙌Big shoutout to our sponsor Ringba — the #1 platform powering the pay-per-call world. 📞  And major love to RoofsInABox.com — helping businesses grow with virtual staffing, AI tools, and done-for-you systems. 🛠️Listen if you're winning.  Listen harder if you're rebuilding. 🌪️  Let’s GOOOO. 🚀  #LFGShow #Entrepreneurship #Resilience #Solar #AI #Leadership #Faith #Ringba #RoofsInABoxTimestamps:0:05Introduction to SolarCon Event1:36The Rise and Fall of Solar3:01Handling Business Downturns6:00The AI Software Pivot9:00Failed Buyout Opportunity22:31Faith and Separating Identity from Business29:13The Future of AI in Marketing32:03Building Industry Community Events