The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush.Matt and Sara cover:What it really looks like to run full-stack B2B marketing without a teamHow to scale content and campaigns using AI (while keeping your voice)Why outbound should roll up to marketing and how to build campaigns that aren’t ignoredYou’ll leave this episode with practical ideas for scaling content, running smarter outbound, and staying strategic, no matter your team size.Timestamps(00:00) - – Intro and Sara’s role at Stryber (02:20) - – What full-stack marketing looks like for a solo marketer (04:10) - – Why generalist marketers are thriving right now (06:40) - – Using AI to speed up execution (without losing strategy) (08:30) - – How Sara manages freelancers and internal resources (10:45) - – Taking ownership of outbound as a marketer (13:00) - – Why cold outreach is failing and what works better (15:40) - – How she uses AI to write, edit, and shape short-form content (18:00) - – Voice note workflows and turning them into posts (20:00) - – Strategic planning and vertical-based positioning (24:05) - – The future of content marketing and newsletter cadence (28:00) - – Why people connect with creators more than brands (30:42) - – How Sara built a trusted, high-engagement personal brand (36:15) - – Turning sponsored content into actual demand (42:30) - – Final advice for solo marketers and closing thoughts Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more