The Solopreneur's Guide: Scaling a Business with Soul Guide Media

In this episode of Founders Future, with host Olivia Sammons, we meet Joy Fokkema, the visionary behind Soul Guide Media. Joy shares her journey from being a DJ and restaurant worker feeling burnt out to building a conscious marketing agency that helps purpose-led entrepreneurs and coaches align their spiritual mission with their business goals. She delves into how a passion for spirituality, and a pivotal podcast led her to niche down, focusing on helping solopreneurs grow through authentic storytelling, short-form video, and creating impactful digital products.Joy opens up about the realities of being a solopreneur, from the challenges of managing client expectations and adapting to ever-changing social media algorithms to her plans for the future. She discusses her unique, hands-on approach to course creation, her experiments with TikTok ads, and even her new white-labeled software designed to simplify the technical side for creators. This conversation is a masterclass in building a business that is not only successful but also deeply aligned with your personal values and lifestyle.