The Soul Community Planet Playbook for Performance and Purpose - Pam & Ken Cruse, SCP Hotels

In this episode, Ken Cruse, Co-Founder and CEO at SCP Hotels, and Pam Cruse, Co-Founder and CMO at SCP Hotels, share their perspective on why values-led hotels are outperforming the broader industry on EBITDA, where guests are actually drawn now that a significant majority distrusts AI, and how vertical integration lets them move faster than chain-affiliated operators ever could.Mentioned in this episode:Our first conversation with Ken and Pam (Nov 2024)SCP Mendocino Inn and Farm and SCP Mendocino Coast LodgeEvery Stay Does Good programArthur Brooks and his latest book: The Meaning of Your LifeShaun Tomson's The CodeJoseph Pine's book: The Transformation EconomyTransformational Travel CouncilOne Tree Planted A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands