EPISODE · Apr 14, 2026 · 45 MIN
The Soul of a Business | Ross McDaniel | Ep 929
from Outlier's Edge Podcast with Niiamah Ashong
Own your next level inside Outlier’s Edge (free): https://skool.com/outlier "Each no actually brings a return. It solidifies with your team that our standards are not to be compromised." — Ross McDanielJoin Niiamah (@niiamahashong) and Ross McDaniel; founder of FencePost, a digital marketing agency helping local service businesses grow profitably in cities across America, for a roundtable that goes way beyond business tactics. Ross shares how staying stuck in Augusta, Georgia shaped his entire mission. They dig into why-driven leadership, character-based client selection, values that actually drive behavior, and why saying no to the wrong clients is one of the most profitable moves you'll ever make. Niiamah also shares the raw origin story behind the 3% Collective and why he's done playing small. If you're building something that matters, this one's for you. 🔥Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.--Check out the video episode on YouTube!--Timestamps:0:00 Intro: Ross joins the roundtable1:51 Ross on being accidental entrepreneur4:43 FencePost origin — Augusta, Georgia8:37 Why acts as business guardrails15:59 Marrying mission with real results20:06 Saying no has a financial return24:33 Core values that drive team behavior36:09 Trellis Coffee Bar and AEO reveal39:07 Niiamah shares the 3% Collective origin44:18 How to connect with Ross and FencePostEnter Ross McDaniel's World:Facebook | Instagram | LinkedIn | Website Continue to Outlier's Edge World:Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community
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Join us for a Live Roundtable conversation!! Ask your questions, leave your insights, and grow in your journey as an Outlier on your Edge. -- Outlier’s Edge is where exceptional people cross-pollinate and level-up. Why? Because in most spaces it can feel dangerous to be your AND still grow. I experience it as that fine line between being an Outlier and becoming an Outsider... 👉 Join your fellow Outliers and start your Level-up Launch (entry is free): click link in bio, description, and comments
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The Soul of a Business | Ross McDaniel | Ep 929
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