The Spark: Emily Jeffrey-Barrett on Creative Graft, Imposter Syndrome & Wyoming Dreams

In this joyful, laugh-out-loud episode of The Spark, our founding editor Katy Cowan sits down (again!) with the brilliant Emily Jeffrey-Barrett, founder of creative agency Among Equals, to continue where they left off—with less business chat and more banter. Expect everything from shameful Brownie troop confessions and controversial creative opinions (spoiler: she doesn't think we're artists), to what it's like flying business class for the first time and being traumatised by cyclists in London. Along the way, Emily shares the two pieces of advice that have helped her survive as a creative leader, reveals the one word that gives her the heebie-jeebies, and admits her irrational comfort phrase, courtesy of her Yorkshire grandparents: "Hope it works out for you". There's even talk of Wyoming ranches, Branston Pickle nostalgia, and a shared hatred of faffing. Honestly, it's a miracle anything got done. This one's for the high-achievers, the people-pleasers, and anyone who's ever been told to "just relax". This season is proudly sponsored by the School of Communication Arts.