The Spark: Emma Barratt on Being Yourself, Bad Buzzwords and Winning Every Argument

In this bonus Spark episode, Emma Barratt returns for a funny, honest, and brilliantly unfiltered chat with Katy Cowan. She takes on some of our favourite quick-fire questions — from the best advice she's ever received to the song she'd like played at her funeral. Emma shares her most controversial creative opinion (spoiler: not everything is "transformative"), the word that gives her the ick, and why she relates most to an octopus. She also opens up about OCD rituals, arguments she has to win, and the rejection that taught her the most — including the first time she applied to Wolff Olins. Packed with warmth, dry wit and big heart, this is the perfect follow-up to Emma's main episode on class, creativity, and carving your own path. This season is proudly sponsored by the School of Communication Arts.