EPISODE · Apr 1, 2026 · 10 MIN
The Spark: Nicki Sprinz on Tilda Swinton, Imaginary Albums and the Death of 'Follow Your Passion'
from The Creative Boom Podcast · host Katy Cowan
In this week's Spark, we swap strategy for spontaneity, as Nicki Sprinz, CEO of ustwo, returns for our quick-fire bonus round, where things get a little more personal. We talk dream dinner parties featuring Tilda Swinton and Ann Patchett, why "just follow your passion" might be the worst advice in the creative industry, and what she's currently curious about in a world obsessed with short-form everything. Nicki shares her most controversial creative opinion, the one trend she's quietly over, and the small change that instantly improves her workday. There's also ambient electronic music, imaginary album titles and a question for the next guest. It's thoughtful. It's playful. And it reveals more of the human behind the CEO title. If you enjoyed Monday's episode, this is where you'll get to know Nicki a little better.
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The Spark: Nicki Sprinz on Tilda Swinton, Imaginary Albums and the Death of 'Follow Your Passion'
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