The Spark: Nicki Sprinz on Tilda Swinton, Imaginary Albums and the Death of 'Follow Your Passion' episode artwork

EPISODE · Apr 1, 2026 · 10 MIN

The Spark: Nicki Sprinz on Tilda Swinton, Imaginary Albums and the Death of 'Follow Your Passion'

from The Creative Boom Podcast · host Katy Cowan

In this week's Spark, we swap strategy for spontaneity, as Nicki Sprinz, CEO of ustwo, returns for our quick-fire bonus round, where things get a little more personal. We talk dream dinner parties featuring Tilda Swinton and Ann Patchett, why "just follow your passion" might be the worst advice in the creative industry, and what she's currently curious about in a world obsessed with short-form everything. Nicki shares her most controversial creative opinion, the one trend she's quietly over, and the small change that instantly improves her workday. There's also ambient electronic music, imaginary album titles and a question for the next guest. It's thoughtful. It's playful. And it reveals more of the human behind the CEO title. If you enjoyed Monday's episode, this is where you'll get to know Nicki a little better.

Episode metadata supplied by the publisher feed · Published Apr 1, 2026

Embed this episode

Ready to play

The Spark: Nicki Sprinz on Tilda Swinton, Imaginary Albums and the Death of 'Follow Your Passion'

0:00 10:58

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Creative Boom Podcast?

This episode is 10 minutes long.

When was this The Creative Boom Podcast episode published?

This episode was published on April 1, 2026.

Can I download this The Creative Boom Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!