The Special Sauce of Branding? Interview with Cross Palalas

Cross Palalas from Niagara, Ontario, Canada is the VP for Secret Sauce media and has taken 500 of some of the world's leading brands and influencers to the next level. He also works for the agency founded by none other than Mr Beast. Who is Mr Beast and why does his name sound familiar? Mr Beast is one of the largest YouTube gaming influencers in the world. And little did I know at the time of recording the interview with Cross, the following week Mr Beast Burgers was launched in the US with 300 sites in one week, something McDonald's took nearly 15 years to achieve. This was possible through the use of delivery apps and cloud kitchens. More Info on Mr Beast Burgers: https://www.restaurantbusinessonline.com/financing/breaking-down-mrbeast-burgers-first-1-million-burgers Find out more about Cross here: https://www.instagram.com/crosspalalas/ nd stay up to date with the world of 12 Hats Radio https://mailchi.mp/podcastswest/12-hats-radio-newsletter-sign-up Tweet me direct @12_hats and use the hashtag #12hatsradio Leave a 5-star review on Apple Check out my YouTube channel The Friendly Futurist, with raw interviews and answers to some of the big questions about the near future and so much more: https://www.youtube.com/channel/UCUXMpOlkAKsNbto9MVnJPDw Leave me a message via Speakpipe: https://www.speakpipe.com/12hatsmedialab and who knows I may replay the message next episode! Check out my other podcast The Bunker List here: https://podfollow.com/the-bunker-list/view If you are excited about the future as I am why not check out my new weekly show The Friendly Futurist? https://podfollow.com/the-friendly-futurist Help with paying the bills :} Creating weekly podcasts is thirsty work, so why not shout Dave a tasty soy flat white? And support your local independent media with a tip or donation, we love what we do and you can show your appreciation via: https://www.buymeacoffee.com/podcastwest Save the Planet! Buy ethical slow fashion from Stride Store! Use https://www.stridestore.com.au/?ref=3uxqxng2jgcq and the Coupon Code DAVEFROMHATSRAD to get 10% off your purchase!