The Spending Paradox: High Ad Spend, Lower Returns, and Industry Shake-Ups

In this special in-person recording of This Week in Ecommerce, episode 42, hosts Mal Chia and Paul Waddy navigate the latest ecommerce news with their signature blend of insight and humour. Recorded at the Work It Spaces studio in Alexandria, the duo dive into the complexities of online ad spending, the resilience of certain market sectors, and the latest on industry heavyweights. Online Ad Spending vs. Revenue: Discover why businesses are spending more on ads but seeing less return and the critical need for efficiency in tough times. Booktopia’s Turbulent Times: Uncover the challenges facing Booktopia as Tony Nash returns amidst mass layoffs and financial struggles. Glossier's Australian Launch: Learn how Glossier's entry into Mecca stores can revolutionise their DTC strategy and what it means for the beauty industry. South Australia's Stamp Duty Decision: Explore the potential unintended consequences of scrapping stamp duty for new home buyers and its broader economic impact. Join Mal and Paul as they dissect these stories with the expertise and banter that make This Week in Ecommerce a must-listen for anyone in the retail and ecommerce space. Follow Mal LinkedIn: https://www.linkedin.com/in/malchia/ Website: malchia.com Follow Paul LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/ Website: learnecommerce.com Follow Ecom Nation LinkedIn: https://www.linkedin.com/company/ecom-nation/ Website: ecomnation.com.au