The Spending Power of the Older Consumer

Older consumers are attracting the attention of companies due to both the rising number of elderly people and their growing incomes. By 2020, the purchasing power of the global population aged 65 and older will be 54 percent larger than the total GDP of Latin America. The key to success when tapping into an older consumer market is to engage consumers on both high and low income levels, as a Euromonitor Survey showed that the propensity to save by older consumers in all income levels is low.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.