The Spice of Connection: The Burlap & Barrel Story | Burlap & Barrel

Becca sits down with Ori Zohar, co-founder of Burlap & Barrel, a public benefit company reimagining how spices move through the world. From cardamom fields in Guatemala to pepper farms in Vietnam, Burlap & Barrel is building a direct trade model that connects smallholder farmers with home cooks and chefs alike, paying farmers far above commodity prices and bringing transparency to an industry that has long operated in the shadows. In this conversation, Ori shares how a friendship, a wild cumin seed, and a simple question, “Can we do this differently?” sparked a global movement for flavor and fairness. Tune in to hear how Burlap & Barrel grew from a suitcase of spices into a million-jar enterprise, what it means to be a legally bound public benefit corporation, and why storytelling might just be the secret ingredient to transforming trade. Learn more at burlapandbarrel.com.