The Spirit Behind the Spirit

Why do we call it “holiday spirit” — and why is alcohol always part of the picture?In this episode, Mike Hardenbrook explores how alcohol became emotionally linked to celebration, warmth, and connection during the holidays — and how that language quietly shapes the way we drink.You’ll learn:• Where the phrase “holiday spirit” actually comes from • How alcohol became a symbol of joy, comfort, and togetherness • Why December drinking feels more emotional than social • How stress, nostalgia, and tradition amplify alcohol’s effects • How ingredients like Vitamin B1 and NAC (found in Daily Restore) can support balance during emotionally heavy seasons🎧 Tap play to unpack the psychology behind “holiday spirit” — and reconnect with what the season is really about.