THE SPIRULINA REVOLUTION with FUL FOODS Co-Founder Julia Streuli & Oberon Sinclair

What if everything you thought you knew about protein... was wrong? We grew up believing that meat, eggs, and dairy were the champions of strength. But science—and nature—have a different story to tell. From the depths of ancient lakes comes a tiny green organism so nutrient-dense, it’s redefining what real fuel means. It’s called Spirulina—and it’s not the food of the future. It’s the food of right now. Packed with more protein per gram than beef, bursting with iron, magnesium, antioxidants, and every essential amino acid, Spirulina is fueling athletes, aiding doctors in recovery programs, and even being studied by scientists as a solution to global malnutrition. And at the heart of this revolution is a company turning nature’s most powerful superfood into clean, sustainable, life-changing nutrition.“Spirulina does everything. If you extract protein, there's a huge booming market and human need for protein. If you extract fats, omegas, etc., if you look at the recent FDA ruling around the color transition, every food and beverage company now is looking for a natural source of color. Spirulina can provide that. It's about looking at this ancient substance and seeing how it can plug into our future food system in a way that works for people and the planet.”Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast