The Sports Grind 4/4/23 Hour 1: LIV Tour Golfers Are Marketing Themselves at The Masters. UConn Defeats San Diego State to Win the NCAA Mens’ National Championship. NCAAW Tourney Draws BIG.

As the coverage continues ahead of The Masters this weekend, the first major of the season is already noticing plays between the PGA roster and Tour LIV lineup, with the latter employing some interesting marketing tactics. Monday night was all about the NCAA Men’s Basketball Championship Game where UConn’s squad won the program’s fifth title over San Diego State. With the numbers coming in on Sunday’s women’s title game, the drama between LSU and Iowa was witnessed by a record-breaking viewership. Music provided by Fox Sports 1380 El Paso