The Sports Performance Industry Is Being Reshaped. Here's How to Survive It.

Welcome to the first episode of Sports Performance CEOs with my friend, mentor, and business partner Pat Rigsby. Pat has over two decades of coaching sports performance business owners and has co-founded over 35 different businesses including two franchises that were ranked number 1 in their category. In this episode we break down: How the sports performance industry has changed over the past 20+ years, and what the best operators are doing differentlyCompeting as an independent gym owner against private equity and franchise expansionThe thinking behind our unconventional franchise model, and what makes it differentWhere the sports performance is headed over the next decadePats 3 biggest lessons from co-founding businesses