The "Spring Clean": Deleting 30% of our Content Strategy

It is time for a Spring Clean of our content strategy. In this monthly Board Meeting, we are auditing our business and deleting the tasks that are just distractions. We are also breaking down the massive shift happening in video podcasting and Instagram right now.It is time for a Spring Clean. In this monthly Board Meeting, we are auditing our business and deleting the tasks that are just distractions. We are also breaking down the massive shift happening in video podcasting and Instagram right now.Watch the video: https://youtube.com/live/OcGapB8Iavs📝 On The Agenda:The Audit: Exactly what we are quitting in Q1.The Numbers: The truth about our February traffic & revenue.The Plan: Our simplified, "essential-only" plan for March.📊 The "News Desk" (Trends We Are Watching):March Content Ideas: What you should be promoting, updating, and creating right now.Instagram vs. Snapchat: The leaked "rival app" being testing—is the "Social" coming back to Social Media?The Video Podcast WarWho is this for? Content creators and bloggers who feel overwhelmed and need permission to do less to grow more.👇 Question: What is one thing you need to DELETE from your to-do list this month?LINKS & RESOURCESFix Your Brand Challenge: https://youtu.be/M8ZPlEzd_9075 Hard Challenge: https://youtu.be/J_UdE8wcWZ4TIMESTAMPS00:00 March Board Meeting Kickoff01:08 February Audit Fran Check-In03:02 Simplify and Post Less06:45 Rank Your Core Platforms08:53 February Traffic and Seasonality10:01 March Plans and Repurposing18:55 March Content and Traffic Trends23:57 Video Podcasting Shakeup28:02 Fran Tests Spotify Video31:07 Spotify Clips Boosts32:09 Why YouTube Differs33:34 Go Live and Grow34:25 Simple Video Setup35:40 Short Form Supports Long36:03 Podcast vs YouTube38:22 YouTube Algorithm Example41:24 Time Saving Repurposing43:23 Netflix Apple Spotify Shift47:06 Instagram Instance Test49:45 Does Instance Make Sense56:47 One Stop Shop Trend59:34 Wrap Up and CoworkingSOURCES:https://newsroom.spotify.com/2026-01-07/spotify-partner-program-updates/https://www.hollywoodreporter.com/business/digital/netflix-video-podcasts-1236417771/https://www.apple.com/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/https://www.businessinsider.com/instagram-meta-working-on-internal-prototype-disappearing-messages-snapchat-2026-2