EPISODE · Oct 31, 2021 · 44 MIN
The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke
from On Strategy Showcase · host Fergus
According to Ben, the essence of the Starbucks brand has always been seduction. Yet he worries it's moving away from its cultural capital codes. We talk about the brand and how its desire to connect post-lockdown led him and the team to the Funnel Cake Frappuccino.
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The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke
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