The Starbucks #RaceTogether campaign backlash

from The PRovoke Media Podcast · host PRovoke Media

Starbucks recent #RaceTogether initiative sparked a considerable backlash when it launched. Yet, when Starbucks communications chief Corey DuBrowa revealed the initiative at our San Francisco Innovation Summit in February, it struck a much more positive note. Holmes Report editors Aarti Shah and Arun Sudhaman discuss the fallout and PR lessons.

Episode metadata supplied by the publisher feed · Published Mar 27, 2015

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The Starbucks #RaceTogether campaign backlash

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