The Start Up of You

Reid Hoffman is the co-founder and Chief Executive Officer of LinkedIn and has just written a book called The Start-up of You. It’s described as ‘A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs.’ In this edition of Global Business Peter Day hears from Reid Hoffman as he explains how to accelerate your career in today’s competitive world. The key is to manage your career is, he says, to treat it as if it were a start-up business: a living, breathing, growing start-up of, well, you. Producer: Julie Ball Editor: Stephen Chilcott