The Startup CEO with Jeremy Burton

Jeremy Burton is the CEO of Observe and a board member of Snowflake. He has a background in product management and marketing, with experience at companies like Oracle, Symantec, and Dell.In this episode of the Revenue Builders Podcast hosted by John McMahon and John Kaplan, Jeremy Burton, CEO of Observe, shares insights from his transition from working at large companies to leading a startup. He emphasizes the importance of introspection and humility, building a culture of open feedback and discussion, and understanding the continuous process of product-market fit. He also discusses the potential of AI to transform industries and increase productivity, while acknowledging its limitations.Tune in to this conversation with John McMahon and John Kaplan on the Revenue Builders podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:09:01] Importance of optimism and comfort with the unknown in a startup[00:10:53] Importance of being prepared to make mistakes and learn[00:13:11] Pride is detrimental, need to readjust and reassess decisions[00:19:42] Look for a startup that could become a big company[00:21:50] Importance of humility and listening to customer feedback[00:26:01] Building for larger enterprises can have a stronger value proposition[00:29:30] Focusing on solving customer problems rather than cool features[00:40:31] Skill sets of sellers and understanding users and enterprise[00:47:38] Generative AI can automate troubleshooting tasks and improve efficiency[01:00:00] Marketing's role in making sales successfulADDITIONAL RESOURCESLearn more about Jeremy Burton and about their company:https://www.linkedin.com/in/jburton0/https://www.linkedin.com/company/observe-inc/Download our Sales Transformation Guide for Leaders:https://forc.mx/3sdtEZJHIGHLIGHT QUOTES[00:54:33] "And I think all of those kinds of industries where a domain expert is required to explain, they're sort of the gatekeeper and you've got to pay them a lot of money. I think that interface is changing. It's going to be blown wide open. And so, if your value is in doing this translation from complicated domain specific language to layman's, you find somewhere else to add value because that's not going to be it."[00:55:52] "But the number of people that can then interact with that is going to be an order of magnitude greater. And so you better make sure your system can scale because more people are probably going to engage. There's a whole bunch of sort of caveats that I think almost every software company is going to have to think through, which is why, if you don't have someone really important in your company working on this, then you're making a mistake." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management