EPISODE · Mar 12, 2026 · 45 MIN
The Startup Disrupting Dinner with Affordable Personal Home Chefs: Erica Tuggle & Livin (Ep. 105)
from My Great Pivot · host The Female Founders Project
In this episode of the My Great Pivot podcast, Erica Tuggle shares her journey from corporate marketing director to founder of Livin, a platform that connects busy families and professionals to affordable home chefs in their area.The discussion highlights the evolution of Erica's idea and the challenges she's faced in the early stages of the business. We cover a range of topics, including evolving your business model, fundraising strategy, VC guidance and support, the challenges of being an underrepresented founder, and advice for aspiring entrepreneurs.Links:The My Great Pivot podcast: www.mygreatpivot.comLivin: www.chooselivin.comTakeawaysThe entrepreneurial journey: from leaving a job to launchingAcceleratorsEvolving a brand and business planRaising capitalChapters00:00 Introduction to Livin and Erica's Journey23:00 Partnerships for Health and Nutrition28:19 Fundraising Strategy and Investor Selection33:36 Customer Subscription and Brand Experience39:52 Rebranding and Emotional Connection#femalefounders #entrepreneurship #femaleentrepreneurs #startuplife #startups #womenentrepreneurs #techstartups #appdevelopment #careerpivots #foodstartups
What this episode covers
In this episode of the My Great Pivot podcast, Erica Tuggle shares her journey from corporate marketing director to founder of Livin, a platform that connects busy families and professionals to affordable home chefs in their area.The discussion highlights the evolution of Erica's idea and the challenges she's faced in the early stages of the business. We cover a range of topics, including evolving your business model, fundraising strategy, VC guidance and support, the challenges of being an underrepresented founder, and advice for aspiring entrepreneurs.Links:The My Great Pivot podcast: www.mygreatpivot.comLivin: www.chooselivin.comTakeawaysThe entrepreneurial journey: from leaving a job to launchingAcceleratorsEvolving a brand and business planRaising capitalChapters00:00 Introduction to Livin and Erica's Journey23:00 Partnerships for Health and Nutrition28:19 Fundraising Strategy and Investor Selection33:36 Customer Subscription and Brand Experience39:52 Rebranding and Emotional Connection#femalefounders #entrepreneurship #femaleentrepreneurs #startuplife #startups #womenentrepreneurs #techstartups #appdevelopment #careerpivots #foodstartups
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The Startup Disrupting Dinner with Affordable Personal Home Chefs: Erica Tuggle & Livin (Ep. 105)
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