The Startup Metrics Most Founders Get Wrong, with Arman Zand

In this episode of The SoCal Edge, Art Dicker sits down with longtime friend and fractional CFO Arman Zand to discuss the financial realities behind startup growth, fundraising, and scaling. Drawing on nearly three decades of experience working with venture-backed startups, Arman shares the mistakes founders repeatedly make, what investors actually care about, and why storytelling remains one of the most important skills a CEO can develop.Arman explains why commonly cited metrics like burn rate, customer acquisition cost, and gross margin are often misunderstood or calculated incorrectly. He also provides an insider's perspective on how venture capital firms evaluate opportunities, why VC fund life matters more than most founders realize, and how today's investors have shifted from "growth at all costs" to capital efficiency.The conversation also explores the impact of AI on startup investing, lessons from difficult layoff decisions, the dangers of "bad revenue," and practical advice for founders trying to scale responsibly. Throughout the discussion, Arman emphasizes disciplined hiring, financial clarity, and understanding the true drivers of business performance in the eyes of investors. Reach out to Arman: https://www.linkedin.com/in/arman/