The state of B2B advertising with Brandon Friesen - OTR #019

from On the Road with Rick Currier · host Foundry

Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses the importance of upper funnel engagement and long-term growth strategies. They explore the impact of AI-generated content on marketing and the necessity of a human touch. Tune in for insights on connecting data for better marketing insights and leveraging AI responsibly.

Episode metadata supplied by the publisher feed · Published May 22, 2024

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The state of B2B advertising with Brandon Friesen - OTR #019

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