EPISODE · Feb 11, 2021 · 19 MIN
The State of Digital PR in 2021
from Content and Conversation: Organic Growth Insights from Siege Media · host Vince Nero, Ross Hudgens, Siege Media
Show Notes:00:34: Welcome back, Vince! Siege Media’s Director of Digital PR00:40: GameStop stocks and how to manipulate the stock market1:20: What is digital PR?2:57: Why is “digital PR” trending?4:37: The differences between digital PR, SEO and link building6:01: Viral content vs. brand identity6:28: What are the biggest digital PR mistakes?7:40: What “going viral” means in different industries8:49: How Siege Media combines content marketing and PR9:37: Industries where digital PR is optimal10:27: Calculating link value by website11:57: Dangers of scraper sites in link reporting14:27: The legitimacy of viral content16:50: Going viral within your niche audience17:44: Is this a strategy or one-off?Show Links:Follow Vince on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Embed this episode
What this episode covers
Digital PR has been around for more than a decade. So why is it trending now? It’s 2021 and our social media feeds can’t stop talking about Digital PR and GameStop. Yet, it’s for a good reason. Whether it be brand identity’s rise in Google ranking factors or the competition of viral content, it’s impossible to ignore the draw to digital PR. In today’s episode of Content & Conversation, Ross Hudgens and Director of Digital PR, Vince Nero, discuss the current state of digital PR, what mistakes to avoid, and how to best incorporate it into your content marketing strategy.
NOW PLAYING
The State of Digital PR in 2021
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.