The State of Direct Selling in 2026

Why Attach Rate Deserves More Attention According to "The State of Direct Selling in 2026”, attach rate remains one of the most overlooked growth metrics in direct selling. While companies frequently track sales volume and distributor performance, the average number of products purchased per order can reveal important insights into customer behavior and profitability. The blog explains that increasing attach rates not only boosts margins but also strengthens customer loyalty. With AI-powered product recommendations, improved ordering experiences, and better distributor training, companies can encourage customers to purchase complementary products and create greater value from every transaction.