The State of Event Marketing: Facing Exhibitor Challenges - TSI20.1

It's tough out there. Exhibitors are expected to do even more with less. They recognize the value of face-to-face events, although may struggle to prove that value within their organization. Recently, non-profit trade association The Exhibitor Advocate partnered with EVOLIO Marketing to conduct a survey of exhibit and event marketers to get their perspectives on key challenges and understand how these may be impacting their overall event programs. For this episode, we invited Jessica Sibila back to Trade Show Insights to share details about the study, including: Factors driving exhibitor challenges todayChoices exhibitors are making to address themPerceptions exhibitors have of show organizersTools organizers could provide to help exhibitors