The State of Fashion 2025

Join Mo and Jo as they unpack McKinsey's State of Fashion 2025! Your hosts explore why major brands are dramatically shifting production away from China, and how India is emerging as both a manufacturing powerhouse and luxury market goldmine. They dive into why Japan's becoming a surprising luxury shopping haven, examine how challenger brands like Hoka and On are reshaping the sportswear landscape, and reveal why 80% of shoppers plan to spend less on fashion in 2025. The conversation spans from Turkey's growing influence in textile production to why Pakistan's greener manufacturing practices might give it a competitive edge. Whether you're in the fashion industry, retail business, or curious about where global commerce is heading, this episode maps out the forces reshaping how we make, sell, and buy clothing in a rapidly changing world.