The State of Programmatic Job Ads

Performance-based ads have become a highly-adopted and powerful tool for Marketing departments throughout the world, and yet it hasn't in Recruitment Marketing. So, what is the state of programmatic job advertising in the recruitment world?

An episode of the The Chad & Cheese Podcast podcast, hosted by Evergreen Podcasts, titled "The State of Programmatic Job Ads" was published on March 17, 2021 and runs 23 minutes.

March 17, 2021 ·23m · The Chad & Cheese Podcast

Summary

Performance-based ads have become a highly-adopted and powerful tool for Marketing departments throughout the world, and yet it hasn't in Recruitment Marketing. So, what is the state of programmatic job advertising in the recruitment world?  Madeline Laurano, Founder of Aptitude Research shares information from newly published research entitled The State of Programmatic Job Advertising.  Are performance-driven ads the answer to more effective recruitment advertising?  What happens when employers embrace performance-based programmatic?  Why aren't employers jumping on the bandwagon?  What is the key differentiator for programmatic?  Can anyone do programmatic?  ...or should Marketing be involved?  Great research coupled with Madeline's HOT TAKES on news from last week in the recruitment industry.  Brought to you by those crazy programmatic kids over at Pandologic.

Episode Description