The State of Property Media: Data and Growth Strategies w/ Ian Kautzman from HDPhotoHub

Matty and Moses, the co-founders of Pixlmob and PropMedia, are at the PMRE Conference in Las Vegas to speak with Ian Kautzman, the COO for HD PhotoHub. HD PhotoHub is the dominant and longest-running player in the delivery and scheduling space for real estate photography businesses.Kautzman explains that HDPhotoHub is "kind of like a Shopify for real estate photography businesses," but it also manages scheduling and the delivery of media files back to the agents. He shares insights gleaned from the data they have on thousands of photographers. These insights include:The average time from order to shoot is six days, which seems to be the "sweet spot".Companies that were categorized as "thriving businesses" (growing by at least 44% year-over-year) included floor plans on 58% of their orders.Growing businesses were delivering video on a little under 25% of all orders.98% of the high-growth businesses were using real-time scheduling.The group also discusses how the market has changed since 2019, the importance of bundling and packages, and advice for designing a new real estate photography business, including must-have services and the critical step of hiring sooner. Kautzman emphasizes the importance of providing agents with more value from their media, such as through marketing kits and high-design brochures.