The State of Social Care in 2023

Join us as we unpack the evolving landscape of social media customer service with social media trailblazer Brooke Sellas. Drawing on data-driven insights and real-world stories, Brooke outlines key trends shaping social care in 2023.We explore the meteoric rise of AI, from generative chatbots to predictive analytics. Brooke stresses the need for thoughtful AI implementation tailored to audience needs. She emphasizes blending automation with human connection through micro-personalization.Looking ahead, Brooke spotlights emerging technologies poised to transform social care. This includes AI unifying CRMs and social platforms for seamless omni-channel experiences. Brooke also previews an exciting proprietary AI tool in the works at her company, designed to optimize social conversations for sales.Throughout our far-reaching discussion, Brooke provides best practices for brands to elevate their social care game. From response time expectations to the evolving role of influencers, her strategic advice readies companies for the next era of social. Discover actionable insights in this future-focused episode.Key Points:The rapid adoption of social media for customer serviceBalancing emerging AI with the human touchThe importance of emotional intelligence and micro-personalizationOmni-channel service and internal alignmentResponse time realities and always-on expectationsThe changing role of influencers for social careExciting AI innovations on the horizonResources:State of Social Care Report 2023 - https://bit.ly/state-of-social-report-2023Brooke Sellas - www.bsquared.media----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.