The State of The Gender Gap-Understanding the IT Factor

Derek Thompson is author of Hit Makers: How to Succeed in an Age of Distraction. Mr. Thompson said nothing simply “goes viral.” He explained the little-known factors that cause that a popular movie, song, or app to come out of nowhere to become a word-of-mouth success in today’s crowded media environment. He outlined possible ways these trends may affect consumers’ decision making in the future.